A Day to Remember – H. D. Kote
Our day began at the Mysore City Bus Stand. “Ee bus H. D. Kote ge hogutta? Sir, H. D. Kote? Sir…” we probed 6 times and walked up and down the aisle for 3 times before we finally got on a deserted bus that was departing from the Stand in “less than a minute”. Romika, Dilip and I sat right by the door and bought our tickets before we began our discussion on desiadda’s ad campaign.
“How do we portray the core values of this company? How do we show people why we are we doing what we are doing?” we asked ourselves and we discussed on the ideas that the interns from the Creative Committee had come up with.
As Dilip peeped outside the bus through the lens of his camera, which was fitted with a ginormous lens, Romika and I jotted down points that we could work on and discuss during the weekend meet.
This went on for almost 45 minutes, after which we slid the notepad inside the bag and sat in silence, admiring the rare sight of bullock-carts, the rush of school children and the laziness of a few white-hairs who were sitting casually by tea shops and on stone benches.
15 minutes hence, we reached the Handpost and got out of the bus to a rare sight of sparrows, yes, plural. We looked at the bore-well water pump on one side, people crowding at a street vendor on the other and tens of people just going about their everyday life, however, either owing to our enthusiasm or to the whole experience of being in a rural area, every happening there appeared to be fascinating and worthy of being trapped behind the lens of Dilip’s camera.
A minute hence, at exactly 9 AM, I placed a call to the person in charge of “Prakruthi Girijana Mahila Okkuta, H. D. Kote (PGMO HDK)” and located their store.
Hardly a 20m walk from where we had disembarked the bus, we found PGMO. We walked up to the store on the first floor and we saw handmade files, homemade honey and Ragi products.
As we were looking at the products on the many shelves in the shelves, the person from SVYM who is in-charge of the facilitation of resources and opportunities for PGMO, walked inside and greeted us.
The motive of SVYM being to cater for the all-round development of the people spanning across tribes, and also making them self-employed and particularly skilled so that the word development befits the purpose in its true sense.
Post the preliminary discussions, we spoke on how we could work collaboratively and what new products we could come up with.
Intrigued by the knowledge of how the Ragi malt was made, we asked if we could see the process of growing Ragi, of collecting the produce, of drying it, of the process in the mill and the packaging, and they happily obliged.
Elated, we fixed an appointment for next week and go there we will again. Our team will be heading to Kote once again and we sure will get to witness and learn a lot about the tribal people, their lifestyle and resolve to prosper. All prepared to get inspired!
“Hello sir, I am Adarsh from deaiadda. This is Romika and this is Dilip,” I told him and then after an exchange of pleasantries, we sat down to talk.
We were told that the handmade files, Ragi products and honey that they sold were all made by people from Tribal areas and sold at really reasonable prices. None of it had the usage of any preservatives or unnecessary chemicals, and the Mahila Sangha (Women’s Group) of 106 members from 108 Haadis comprising of 18,000 people worked on making the whole production and packaging possible.